Post by habiba123820 on Nov 1, 2024 22:46:17 GMT -5
During the summer period, the absence of communication is not a solution for companies. Employees and recipients may be on vacation, but communication must still follow its rhythm. Otherwise, you run the risk that your customers or recipients will forget about you. How should you communicate? The summer period must be managed differently depending on […]
During the summer period, no communication is not a solution for companies. Employees and recipients may be on vacation, but communication must still follow its pace. Otherwise, you run the risk that your wordpress web design agency customers or recipients will forget about you. How should you communicate?
Visual email
The summer period must be managed differently depending on your sector of activity, your recipients and your products. For example: a travel agency will not communicate in the same way as a service provider. But in all cases, you must continue to communicate during this quiet period.
Best practices :
1. Adapt your frequency to the season and your target, recipients check their emails less, so don't hesitate to space out your sendings
2. Take advantage of this period to develop your content, either test it for the start of the school year or offer fun topics or activities such as a competition, a quiz, etc.
3. Add some fun to your communication and your subject line to encourage people to open your message, with a nod to the summer period
4. Test your back-to-school communication, you can also take advantage of the summer holidays to review the format of your emails and your content
Business activity continues, but it is often slower. Recipients are taking more time to read emails they didn’t pay attention to last month. So your click-through rate should increase.
A word to remember: Adapt, whether it’s through your speech, your targets or your tools.
During the summer period, no communication is not a solution for companies. Employees and recipients may be on vacation, but communication must still follow its pace. Otherwise, you run the risk that your wordpress web design agency customers or recipients will forget about you. How should you communicate?
Visual email
The summer period must be managed differently depending on your sector of activity, your recipients and your products. For example: a travel agency will not communicate in the same way as a service provider. But in all cases, you must continue to communicate during this quiet period.
Best practices :
1. Adapt your frequency to the season and your target, recipients check their emails less, so don't hesitate to space out your sendings
2. Take advantage of this period to develop your content, either test it for the start of the school year or offer fun topics or activities such as a competition, a quiz, etc.
3. Add some fun to your communication and your subject line to encourage people to open your message, with a nod to the summer period
4. Test your back-to-school communication, you can also take advantage of the summer holidays to review the format of your emails and your content
Business activity continues, but it is often slower. Recipients are taking more time to read emails they didn’t pay attention to last month. So your click-through rate should increase.
A word to remember: Adapt, whether it’s through your speech, your targets or your tools.